The Challenges
Reinforce Selsun’s position as a trusted anti-dandruff shampoo brand and boost awareness among a younger, digital-native audience on TikTok, a platform crowded with beauty and haircare content.
The Results
Selsun collaborated with 26 KOLs to promote its hero product through engaging TikTok content. The campaign successfully generated 2M+ total views, increased brand visibility, and strengthened Selsun’s relevance among Gen Z and millennial users.