The Challenges
Despite being known for producing career-ready graduates who often secure jobs even before graduation, BINUS needed to amplify this unique value to Gen Z audiences on social media platforms.
The Solutions
Meraki supported BINUS in gaining media awareness by executing a tailored publication strategy for each campus location, highlighting unique topics and talking points relevant to each area. We engaged key media outlets by offering compelling news angles and timely narratives, resulting in extensive coverage throughout the roadshow. This initiative generated over 100 media placements, including features on major platforms such as CNN Indonesia, Kompas, and TVOne.