The Challenges
Reintroduce Hada Labo 3D Gel to a niche but influential segment beauty enthusiasts and professional MUAs, and cut through the noise in a highly saturated skincare landscape.
The Results
Through strategic collaborations with KOLs across TikTok and Instagram, the campaign delivered strong organic engagement. A standout moment came from KOL Kaha, whose content reached over 1.9 million views on TikTok. Overall, the campaign exceeded expectations, reaching 323% of the target KPI, and successfully reinforced Hada Labo 3D Gel as a staple in professional and everyday skincare routines.
Hada Labo is promoting one of their best selling products among MUA in Indonesia called “Hada Labo 3D Gel” in 2024. We collaborate with KOLs on various platforms and it reached over 1,9 millions views on Tiktok by one of our KOL, Kaha.
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