The Challenges
Launch Sunplay Sunscreen Spray by showcasing its sweat and water resistance, while educating audiences on the importance of sunscreen and regular reapplication during outdoor activities.
The Results
Held an Aqua Yoga event at Buranchi, Alam Sutera in collaboration with Alder Studio. For this campaign we collaborated with 15 KOLs in tier Micro-Macro, who experienced the product during the session and shared their impressions online. Increased brand awareness on Instagram with total Reach over 229% from KPI.